Suppose we land the 3 seed, we'll likely face NYK. We'll come out on top but that's going to be a brutal 1st round matchup. But then you figure you have MIA or CHI in round 2 on the road, and then either MIA or CHI on the road again in the ECF. And possibly SAS on the road in the finals. That's quite a challenge.
At #1 you've got a junk team in round 1, likely ORL or ATL in round 2, and whoever is left standing of MIA CHI NYK.