It's just a thought piece. There's really nothing to this.
"Lure of a major market, playing with [superstar name] could woo [Team A name]'s [player name] to [Team B city name]"
Alternatively, I can say virtually anything is picking up steam if I write about it, thereby planting the thought in people's heads and forcing them to, in one way or another, talk or think about it.
Call it the "Inception school of journalism."