As much as I'm tempted to compare the NBA to a 'glorified cafeteria for tall-people', first of all, we must acknowledge the fact that NBA basketball players are arguably some of the most talented athletes on the planet, and LeBron James just so happens to be the most valuable basketball player in the league.
It would not be too much of a stretch to call LeBron James the best basketball player in the world, at least right now.
Obviously, with that comes the lavish lifestyle enjoyed by famous super-athletes who are at the very top of their respective fields; though we all know that that sort of living can only be enjoyed by a very limited few and there are many more who have made it 'to the top' per say and then squandered their millions (Antoine Walker, Scottie Pippen to name a few).
The NBA is at the forefront of this sort of superstar adulation, even with team salary caps that limit just how much cash (in theory) that a team can pay one player, NBA all-stars are notorious for having their own shoe contracts, some of them their own 'brand', appearing in commercials, T.V. shows, movies, etc.
This phenomenon might occur because of the archetypal 'form' of the NBA athlete:
a muscular, athletic male, usually very tall in stature (sometimes even bordering on gigantic at times), or a quick, also relatively tall guard, also with exceptional athletic abilities. Several NBA athletes are known to have excelled at multiple sports in their high-school and collegiate years (Wilt Chamberlain, Steve Nash, Rajon Rondo, Allen Iverson, etc.) and this is part of the reason why pro basketball in America is so fun to watch in the first place.
I mean, it's not like the 24th ranked male tennis player in the world is a house-hold name, or even has his own shoe contract, but the 24th best player in the NBA still is good enough to make the All-Star game, and likely has his own shoe deal.
Even world famous footballers (soccer) rarely have their own 'custom' shoes, though they certainly do endorse shoes/other sporting products as well as appear in commercials and are certainly household names within the market that they are being advertised to/on an international basis.
All I'm saying is that the 'LeBron James Brand' is not going to just go away overnight, and that even though athletes recieve alot of scrutiny for spending alot on a lavish lifestyle at this point LeBron is probably too famous, globally to ever be in real danger of irrepairably damaging his image/brand and going bankrupt. Heck, Kobe Bryant was involved in that infamous alleged-rape scandal last decade and look at him now. Also, look at Tiger Woods.

LeBron James would have to be trying really hard in order to mess up his basketball career. Still hope the Celtics defeat the Miami Heat and the Lakers this post-season...
