This playoff campaign was lost when the Celtics became the new "bad boys". It's about some marketing brains that have put that story in the media. How could the Celtics have countered that?
KG is talking trash full time, Perkins complains about everything, Sheed hates Stern and the NBA and is public enemy #1, Rondo is dirty and cocky, Pierce is an actor and even cockier than Rajon. Ray may be a class act, but he's an obsessed personality. Really?
There's some truth in every false story, and the marketing brains have fixed in the published and public opinion this image from the Celtics. It's a subtle way to make them look as the bad ones, and we all know that the "good ones" should win in the end. Right?
The average fans, the media, and even the refs are inclined to think the bad guys shouldn't be allowed to get away with their "evil" plans, and even we, as Celtic fans, are looking for some kind of alibi or justification. It's not a conspiracy, its about mental frames. Even we, that love the Celtics, are affected by that.
The Celtics are the bad boys---> they can't win because they are old, they are slow, they can't jump, they are dirty.
Think about that, there is a lot of power in bias and prejudices, and we've been educated in that "good boy vs. bad boy" scheme of things.
A little funny example, found in youtube. Yes, it doesn't prove my point, it's just for fun.
http://www.youtube.com/watch?v=0bG7EFhMw8w