I sent the following to Simmons:
"I've never been a fan of the Jumbotron era, partly because it's insulting and idiotic, partly because some fans seem more interested in getting on the Jumbtron than actually watching games, and partly because it teaches fans to react to Jumbotron prompting instead of thinking for themselves. Make some noise!! It's noise time!! I can't tell you how much I hate this stuff. Drives me crazy."
It's his own column. Seems a lot like his twitter.