After last night's travesty, I wanted to offer some constructive opinions on how the NBA could improve its officiating and image. First, I'll offer some small steps and then I'll offer a radical idea. The first high-level idea is to remove the financial incentive for officials to lengthen series. The second high-level idea is to make NBA operations more transparent. The third high-level ideal is to make more use of video replay.
Baby steps:
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Pay officials for the season. Do not pay them extra for playoff games.
Assign officials randomly and transparently (on TV). Do not base it on seniority.
Televise disciplinary decisions. Explain the rational and back it up with video evidence.
Sideline official reviews all technical/flagrant fouls on video.
Add a fourth official.
Don't let players talk to referees. Maybe just the captain and the coach
Radical Idea:
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Have only one official on the court and have players call violations on their own. For example, say Pierce is guarding Lebron and sees him travel. He stops playing turns to the ref and calls travel. Once he does that, two sideline officials have 24(?) seconds to review video of the play and the three officials vote if the call was correct or not.
If the call is correct, then everything proceeds as it does now, i.e. Celtics ball. If the call is incorrect, then the penalty is imposed on the team that made the incorrect call. In the Pierce example, the Cavs would get the ball back for the stopped possession and then get another possession for the "violation". In the case of a FT violation, it works the same way. If you're right you get FTs. If you are wrong, the other team gets them.
By the way, officiating isn't the only thing wrong with the NBA but now's a good time to bring it up after last night.