Hollinger is typically a solid writer, but that piece is nonsense.
First, it is not a matter of being persistent or clever. Leverage in a trade comes less from those things and more from need/desperation. People knew the Kings wanted to shed payroll. People knew that Houston didn't have to do anything and could just sit tight. Therefore, people knew they could get more out of the kings.
Second, basing the argument on the kings rerouting the Allen deal to get those draft picks doesn't really make sense, given that they could have done it with the TMac deal and chose Landry instead. Keeping in mind that there is a significant possibility that the knicks will be much improved in 2012 (where the only pick really came in, the other was simply a swap), and maybe the Kings simply preferred a very good PF to a pick. Hollinger makes it sound like getting rid of Nocioni and a 2012 pick which could very likely be in the 20s is sooo much better than Landry, it is not.
Finally, the idea that the celtics would do this trade in a second is nonsense. Nocioni and Kevin Martin would completely ruin any cap flexibility the celtics would have in 2011 and 2012, without seriously making us a contender again. Potential free agents in 2011 and 2012 include Kevin Durant, Dwight Howard, Derrick Rose, Carmelo Anthony and Al Horford. Martin wouldn't be enough of an upgrade this year, and would severely reduce our cap when it matters.