Well, Star Wars is currently the 3rd highest grossing film series of all time, so even if James Cameron can top his older work 'Titanic' with 'Avatar' neither movie will ever be able to compete with the Star Wars' Franchise in terms of the influence that it has had on the modern film industry.
This is especially interesting to note, as it explains some of the magnitude of success that the Boston Celtics, and the NBA enjoyed while they journeyed through the Eastern Conference en route to winning banner 17. The Western Conference has, over the course of the last decade, been the more dominant of the two in terms of championships won, overall talent of teams, heck even in TV ratings.
The trend in the NBA for the past 20+ years is that the same 7 teams always win the NBA championship (ie., the Lakers, Celtics, Bulls, Spurs, Pistons, Rockets, and Miami Heat) so that means that the likelihood of a so called 'newbie' team breaking that mold and making it to the Finals AND winning a championship gets smaller as one of the aforementioned teams becomes a threat to win it all.
If you think back to the last Spurs Championship for a few moments, you'll remember a very young LeBron James' vain attempt to lead a team of role players who looked almost completely out of place on the highest stage getting dominated by a veteran Spurs team who showed no mercy on either side of the court.
The Cavaliers lost that series in 4 games, LeBron played terribly (this was the series after LeBron single-handedly dismantled the Detroit Pistons squad by scoring 25 straight points through the 4th quarter and then beating them by himself in double-overtime) and was taken out of the series by the Spurs' relentless defense, and worst of all the series was one of the lowest rated NBA series since the NJ Nets-Spurs series earlier in the decade.
However, the 2008 NBA playoffs is the highest rated playoff series that the NBA has had since the Chicago Bulls era. As much as people complained about all of the game 7 series that our team endured in order to get to the Championship, the Boston Celtics were still able to put butts in the seats/keep eyes glued to t.v. sets (much like the Star Wars franchise).
Though these series may have resembled the 'epic journey' that was a staple of the Lord of the Rings book/movie series, if you'll remember, the most powerful ring (the 1 ring) rightfully belonged to the evil king Sauron, so it's no wonder why many teams point to the Boston Celtics as sort of the 'bullies' of the NBA. However, the playing field seems alot more even when you realize that the NBA still has salary caps - I mean it's not like we're the New York Yankees
