After seeing the prices, 3 ticket max, etc. for the general public for this season, I am so thankful I joined the ranks of the season ticket holders this summer. I knew it would be the only way to see the Lakers, Cavs, playoffs, etc. without paying double the face value for a seat.
And as Chris just posted, you will still be able to get some non-premier game tickets for a reasonable price through other channels. It's all about supply and demand, a Tuesday night game against the Bucks you can probably get at close to face value...a Sunday matinee with the Lakers, not so much.