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After Howard slammed home a dunk with 2:21 to play, the chant of "Beat LA!" went up from the Orlando crowd - which included golf superstar Tiger Woods. (Washington Post)
In the final minutes of the Nuggets' series-clinching victory over Dallas, a "Beat L.A." chant could be heard as the crowd exuberantly and derisively called out its next opponent. (LA Times)
One of the lasting effects on the Lakers-Celtics rivalry was the usage of the famous "Beat L.A.!!!" chant, sung by fans in opposing arenas whenever a Los Angeles-based team plays in their home venue. Celtics fans sang the slogan in the 1960s at Boston Garden, and again in the 1980s in the Johnson-Bird rivalry. Perhaps its most famous usage was during Game 7 the 1982 Eastern Conference Championships when the Boston fans urged the victorious Sixers to "Beat L.A."[2]. It has kept on with every Los Angeles sports franchise since then. The two teams met again in the 2008 NBA Finals, reviving the rivalry once again.