I've been giving it a lot of thought, and it's not just for the sake of the Celts struggling in this series, but I think there needs to be some more incentive to the regular season.
Think of the concept: you play 82 games to get 1 more home court game over the lower seed?
My thinking was this- and it'd likely only apply to the first round. If you win 10 to 19 games more than the team you're playing, you get 1 additional home game. 20-29 would mean 2 additional games. And 30+ and the whole series you have at home.
The Bulls won 21 less games than the Celtics this season. I think 6 of the 7 games should be played in Boston. This is giving more incentive to winning more games in the regular season, and benefits the team by giving them more home games so they can earn more revenue. The team with the better record could also select what games get played where.
Again after the first round this would lessen (Boston vs Orlando would be 4-3 as usual since only a few games separated the teams).
I know they don't do this in any other sports. Just a thought, interested to see what anyone else says.