This is my first post since changeover as well. I believe Jeff has built quite a great empire with Celticsblog over the past few years and I do congratulate him on the big move.
From an Online Marketing perspective(I run an Online Marketing Company and have been involved with the Internet since 1995), change can definitely have some immediate effects. I have noticed 3 things initially all related to Advertisements and placements
1. Advertisements-One thing I noticed that I have never been a big fan of is drop down advertisements.When I try and login to the new site, sometimes the ad will cover up the area that I am typing my login name..that is not a good thing and a few times, I just closed off. Drop down ads, although good from the Marketing side of things are bad from the loyalty side of things(visitors do not like them..they are intrusive and frustrating). Frustrating loyal visitors is never a good thing. We never had to deal with this on the old site and I think some people might be turned off by the increased ads. 2 Big Ads dominate the top half of the landing page-
2. Latest Forum views, although higher then before, has a huge Advertisement right over it...From my perspective, I have found that ads tastefully integrated into content is always a good thing but I am not a big fan of how it looks right now. Your eye goes right to that 300 by 200 plus ad which once again, is good from the Marketing Perspective but bad from your visitors perspective. These ads are not even that relevant to Celticsblog as well. In the long run, advertisers might get good ctr but return will inevitably be low and in the long run, your advertisers need to be happy with return on investment, not just clicks. Once again, this is just my opinion. I would switch the ad with the latest forum posts...both will still be above the fold but I think it might help get the regulars back on board at a faster rate.
3. When I first land on the site, my eye is pulled to 2 big advertisements- From a first reaction point of view, I am not happy about that and this is coming from someone who makes a living of Online Marketing-When I land into boards, that big top ad is quite dominating and detracts from experience.
Not Marketing Related
4. People might be bumming still from our baseball team falling short of the series...
5. The economy is really sucking big time and lots of people are in a very depressed state(one of my friends was over this past weekend and he depressed me big time about everything). People are afraid of there jobs, retirement and many other factors..they need to realize that this board will help keep them sane in tough times!
These new changes will not stop me from visiting but that is because I am hooked on the Celtics and this board! But, it could hamper some other people who are not as tolerant to Marketing as I am and that is what you need to be careful of. Ultimately, if you increase membership and lose a few regulars, and your return goes up, it is a no brainer what path to follow- But you definitely need to monitor carefully that the opposite does not occur- loss of regulars, loss of quality, loss of addictiveness of this great CelticsBlog site.
I wish you all the best with this new change and hope everything works out for the best. Congratulations again