I couldn't turn away from watching it; it was just so creepy and bizarre, never mind the fact that it wasn't really about anything in particular.
To go from telling Powe's story the other night, which is truly amazing, to this weird, political-campaign style thing ("Hi, I'm Kobe Bryant, I'm a professional athlete and I have a family, and I love them, and they are important to me, and look, I'm on a treadmill, and I am totally fun and relaxed and just like you, and I am not at all a total psycho obsessed with my place in history") is one of the weirder things I've seen from ABC/ESPN as of late. If you're catering to a casual audience who may not know a lot about him, why not just do the standard "this is Kobe Bryant, his dad played overseas, he speaks italian, he's really good, he used to play with Shaq" throwaway biography?
Honestly, this kind of desperate plea for mass acceptance just reminds you that Bryant and Phil Jackson are two self-absorbed weirdos who truly deserve each other.