Yes, because we all saw how Los Angeles native Paul Pierce played so terribly. 
1) I was hoping nobody would catch that.
2) As someone pointed out, he was born in Oakland (built-in response!)
NorCal owns.
(Sorry, I grew up right smack between San Fran and LA then went to school in Santa Barbara, which pushes the threshold on entering official SoCal status. Lots of Laker fans there... I couldn't stand it.)