Recently I saw a video short of Erik Spoelstra running with his coaches and it was emphasising hEaT cUlTuRe. Just yesterday I saw a new Nike commercial with Tyler Herro talking about the same culture garbage.
The way Miami self promotes that rubbish everywhere, like their jerseys & on their court makes me nauseous. To casual NBA fans you would think the Miami Heat are the gold standard in NBA history.
In their 37 year existence the Heat have won 3 titles. Their first was because they got Shaq. A guy who was notoriously lazy, out of shape and selfish. He was all these things for the Heat. The other two titles were because of LeBron James. Winning titles with one of the greatest players in NBA history (in his prime) does not scream culture.
The real NBA franchise of culture is the San Antonio Spurs. The Spurs just do not constantly toot their own horn about it.
Yes, the last two Miami titles were because Lebron said, "Let me get some buddies together to play in Miami." Not exactly quality team building.
The Spurs had the great culture, yes, but let's not forget the gold standard of franchise culture, our Boston Celtics.
Spurs had one run of titles and a strong culture. Celts have had five, Russell's dynasty, Cowens and Havlicek, the Bird years, Kevin Garnett changed the culture that, really, has stayed with the team to the present title group of Tatum, Brown, White. All team guys, hard workers, unselfish, priority is winning.