I understand why the Georgia v Notre Dame was postponed. However, I truly have no idea why it went from a prime time slot of 8:30 to being relegated to a 4:00 start. Most people were off on January 1st and could enjoy all the bowl games. But most people go back to work on January 2nd. I may be able to only watch the second half of the game now. Then again, only one of these playoff games was even competive, so by the time most people get home from work (on the East coast), the game may be out of reach. The people working on the West coast will miss the game entirely.
What is surprising the most is why ESPN, who have the television rights, agreed to the time change. They have to be losing millions of dollars in advertising revenue with this no longer being a prime time game. Then again, that's assuming the advertisers will be paying a reduced rate.