Joel Embiid: “It’s funny when you’ve got these old guys always talking about posting up, ‘you need to spend time in the paint,’ and all that stuff. You can’t win this way anymore. It’s not the fricking 90s or 80s like it used to be. So, they must not have any basketball IQ.”
Obviously something is working correctly for Embiid, so maybe I shouldn't criticize his opinion here. But, there's a difference between "spend more time in the paint" and "pretend you're Patrick Ewing". The fact is, Embiid is really, really good in the post. 1.17 points per shot, which is elite. The only centers who score more pps off of post-ups are Jokic (of course), Zubac and Landale.
NBA.com estimates that Jokic is in the post 25% of the time (or 25% of his shots / possessions come from the post; I'm not exactly sure what "frequency" means). Embiid is at 15.9%.
It seems to me that if you have a near-elite skill that teams struggle to defend, it's not crazy to do it more.
(The question of "why don't some of the great players post-up more frequently" is an interesting one to me. For instance, I think KG could have been a 30ppg scorer if he went to the post more, or if he added a 3PT shot. He pretty stubbornly stuck to what he knew, though, shooting mostly 2PT jump shots. Why?!)