I agree that cultural influence shouldn't have any bearing on determining who the GOAT is. I also agree that examining the rules of the game and how the game is played in a given era can be an important factor. Career stats can be informative or deceiving, depending on the context. For me, winning and having the ability to make your team mates better are the most important criteria. Bill Russell said, "You play to win." The implication is ... you don't play to make more money ... you don't play to demonstrate your world class athleticism ... you don't play to pad the stat sheet. You play to win. Bill Russell is the GOAT. Every generation will have their favorite choice of GOAT. Russell's BBIQ, his fierce competitiveness, his focus and athleticism transcend generations. Some fans will criticize Russell's limited offensive game and stats. Well, Russ scored 37 points twice and once in a playoff game. He scored 30 points 20 times in his career. The Celtics didn't need him to be an offensive force. They needed him to be a defensive force and a rebounding machine. They needed him to win. The U.S. and BR won the gold medal in 1956. He won 2 NCAA championships with USF. And he won 11 NBA championships in 13 years. Russ was a winner and would be a winner in any era.