I think it's mostly empty words, to be honest.
But the scenario I envision this statement applying to is something like this:
- The team, under the tax or only a little bit over the tax, wins 55-60 games and makes a deep playoff run
- Keeping the core of the team together the following off-season requires going deeper into the luxury tax, or incurring the repeater tax
I assume that Wyc means that in this type of scenario, the owners would suck it up and pay the tax.
The quintessential example, I assume, is that the team has just won a title and needs to pay a premium to keep key role players entering UFA or RFA. What comes to mind for me is something like the Warriors coming off a title in 2015. The Warriors had a team salary of $73.6 million in 14-15. In 15-16 that jumped to $93.7 million.
Of course, the idea with the above examples is that the team must first demonstrate that it is a top contender, either by having a great regular season and playoffs or by actually making the Finals / winning a title before ownership would happily reach deep into their pockets (read: profit margin) to pay a large tax bill.
More charitably, maybe the idea is that if it would be necessary to pay boo koo bucks to put together a star core in the first place (e.g. if acquiring Ray Allen & KG in 07 had somehow immediately put the team deep in the tax), then ownership would recognize that the team was obviously going to be a contender after said moves and would therefore sign off on paying the necessary cost.
I'm actually a bit skeptical that they really would happily pay big money for the core of a team that hadn't yet proven to be a contender, though.