How any casual NBA fans find a Lakers/Heat NBA Finals a more interesting matchup than Lakers/Celtics is a lunatic. They want a LeBron vs his old team can generate a storyline. That's a boring story lol.
Any true diehard LAL/BOS fans will know it's this matchup that will generate views.
That being said, I do wish for a Celtics/Nuggets NBA Final, now that'd be fun hahaha. Battle of the two #3 seeds.