Unless you are a role player away, or can get a star for cheap, the priority now is saving money.
Yeah......owners are wanting to max the revenues ......pushing to earn every fine possible......so you line up star talent to sell seats and tee shirts and sell TV time ..
Guys who are marketable ....like Blake Griffin , are highly prized for just more than basketball.
I expect the fight , or throwing money to become more intense as competition for certain stars heats up.