I think it was a cleverly-designed ploy to get LeBron to charge into the stands, Artest-style, causing chaos and mayhem and forcing David Stern to suspend him for Game 7.
In fact, I think Red Auerbach himself dumped that beer! There weren't any cigar ashes in it, were there?
Actual, that's a lie. Just a classless tool. Unfortunately, there's always one or two.