but Bron would be able to make more in NY with all the endorsements
Ive seen this line of thinking before, and again i question it.
Yes, NYC is the media capital of the world, but does anyone think that any company willing to pony up the kind of cash lebron demands as a global icon at this point is going to go
"man, we have this great ad campaign were willing to pay lebron his ridiculous asking price to do, but he's a 4 hour plane flight away, there goes that idea..."
The man is a global figure now, i don't think his current place of address really matters one iota to marketing departments with enough clout to get a word in edge wise with his agents.
No question he's got plenty of endorsement as is. He'll just have more access and more offers in NY. Does he need anymore? No way. With his endorsements now and a new contract from Cleveland he'll have more money than he'll know what to do with it. He really doesn't need any more money or publicity, going to NY would just be selfish. He's already the face of the NBA.
Like what offers that are NYC specific?
What companies in NYC that are willing to pay the kind of change it takes to get lebron are but are unwilling to fly him in for the afternoon from Cleveland for a photo/video shoot?
(he's not going to do ads for ma and pa topper in the west end, you need to be a major company to get lebron at this point, with major capital)
Lebron would make significantly more in endorsements in New York. And it's not because he'll make millions on local NYC companies paying him to advertise local chains and products. And it's not because ad agencies are currently unwilling to bring him to New York on the hour and a half flight from Cleveland to shoot spots. It's because the companies who pay him to endorse their products would make significantly more if he was in New York, so they would pay him significantly more.
There are 2 million people (and falling) in the Cleveland metropolitan area. The median household income in Cleveland is about $27,000. On the other hand, there are 19 million people (and rising) in the New York metropolitan area. The median household income in New York City is about $47,000.
Yes, everybody already knows who Lebron is, and moving to New York doesn't "make" him a star. However, 2 million Cleveland witnesses earning $27,000 a year becomes 19 million New York City witnesses earning $47,000 a year. That's more money spent on Lebron-endorsed products. That is why Nike, Coca-Cola, etc., would love to see him go to New York and would reward him with even more lucrative endorsement contracts to get him there. They make more money, so he makes more money. It's that simple.
And considering his current endorsements already exceed his salary, the bonus he'd get by moving to New York would more than offset any difference in salary Cleveland can offer him.
There's a reason everybody says he'd make more in New York. That reason is it's true.
That doesn't mean he's definitely leaving, but money will be the reason why if he does, and from a purely economically-motivated point of view, he'd be absolutely right to go there.
Topic: Why not the Celts for Lebron? (Read 5024 times)