The ratings speak for themselves. Other stations have tried to compete with them and failed miserably. The fact is, WEEI knows how to appeal to a mass audience the same way crappy shows like American Idol, or Survivor do. Its not because it is smart, or witty. It is not well thought out. Critics don't love it. But the general public find it entertaining. And that is all that matters.
And anyone who thinks it is easy to do, only needs to listen to the local guys on ESPN radio for a half an hour, and hear their cheap knock-off, and how painful it is.
Yeah, WEEI p---es people off. But they listen. And that is what matters. And its not because there are not other options...because there have been plenty of other options that have all tried and failed miserably. It is because they know how to appeal to the masses, even if it p---es off some individuals along the way.