The next five years are going to be interesting times for the NBA.
The core value proposition is that fans bond with their teams and believe they represent their city. However, everyone involved is now pushing the limits of their leverage, maximizing profit and power, and using marginal leverage to their own benefit. The media is becoming unbearable because the fans are responding to every scrap of information, real or imagined. Media, Players, Agents, Coaches, Management and Owners all playing cutthroat.
There was always some of this before. But now, everyone is acting this way, full out. We even have players parents getting into the act.
Will the center hold? Will the fans eventually realize that this isn't "their team"? Will they puke out this mess and stop paying attention? If we wipe out our current team again, what are we rooting for? Is this just one big fantasy league exercise?