I dig it, Nike is typically about branding flash, but looks like their approach with Kyrie is more about tradition. Every part of the Kyrie/Celtics merging has felt right from the beginning IMO and it's good to see that he continues to embrace our core values in how he chooses to brand himself.

Can't wait to see how he and Gordon mesh when the time finally comes, it seems like a really strong pairing now that we have another pure scorer in Jayson.

Didn’t know his high school team were Celtics also.

Like the idea, but feel like he should have a Boston jersey visible in the “Always a Celtic” picture.

Cool concept. Nike is second to none in marketing.

Yeah, it's a cute concept. I like it. But there is no sign of anything Celtic in either picture. Nike probably doesn't want anything other than their own logo in the campaign but if you're going to build the campaign around the Celtic thing...