I'm in the minority having no problem with this. The players have been walking billboards for years, with huge corporate sponsorships on all the players feet. And it's already rare that I see a piece of Celtics merchandise without a Nike, Adidas, etc. logo somewhere. What do you guys think those are?
They currently have All-Star jersey's with Kia patches for sale on the NBA Store.
Do I think they look better without them? Sure. Will this make the All-Star game any less interesting? Nope. Do I watch sports because of what the jersey's look like? They can be patched up like NASCAR or playing shirts and skins, it's really all the same to me.
On the list of things I'd like changed in basketball, this is at the very bottom of the list.