I think part of the pitch for Durant needs to be looking at Lebron's career and how he has taken advantage of a weaker conference to go to the Finals so often. That's got to be on the mind of KD, especially this summer. If you look at the Eastern Conference, the only ones who look to take steps forward to anything resembling a competitive team in free agency and the draft are Indiana and us, with Detroit having a possibility of getting better. Toronto, Atlanta, Miami, and Charlotte are all looking at staying the same OR losing key contributors without adding equitable talent to replace it.