I don't care if they win 10 games. I don't care if they completely tank. As long as the young guys can improve throughout the year and get named to Rookie/Sophomore games, and All-Rookie teams, and whatever else can increase value.... I'll be alright.
And risk hearing crickets during games at the Garden? Tanking never leads to anything good. Not to mention basketball and the Celtics are 4th on the totem pole of Boston sports fans. Further turning people off by putting out a 10 win team is not a good idea.
Once you lose fans, it's very hard to get them back.
I dunno, the Celtics have sold out every game since... April 2007, which was the end of their last "tank."
In 2007 the Celtics had no jerseys in the top 10 by sales and were #7 in team merchandise sales. In 2008 we had the #1 jersey overall and were #1 in merchandise sales.
Our sellout streak and other measures of fandom will no doubt decline this year, but the evidence from our last turnaround suggests that there's little in the way of a permanent effect.
If we become good again, the fair-weather fans will be back.
I, unfortunately, will be suffering this year, along with all the other CB die-hards.
Being in the top third in merch sales in the league when tanking says quite a bit for the strength of the franchise.
Yeah, I found that pretty surprising.
It does appear related to team success. In the first year I can find - 2000 - the Celtics are not in the top 10. That holds up until 2002. Thanks, Rick Pitino!
But then in 2003, following our surprising Conference Finals run, we are 4th.
We hung around in the lower half of the top 10 in every year after then, it appears, until we won it all in 2008.
This is by the way from a limited sample: nba.com sales and the NBA store in NYC. Not sure whether it'd be biased in any particular way, except perhaps for an East Coast tilt. But arguing against that, the Lakers were #1 in 2009 and 2010 after they won it all, and we were #2.
It seems to track the top teams pretty closely, except that the Knicks are always up there. And of course the Spurs are under-sellers.
Here's one as an example:
http://www.nba.com/2009/news/04/30/jersey.leaders.2009/index.html