The real question is: are players salaries the reason why teams are losing money? If not, why is cutting players salaries the solution?
It is the solution, because it is the largest, controllable expense.
They can't choose to pay less on their mortgages and rent. If they cut things like advertising, then it could also cut revenue.
However, if they are able to cut salaries, then they can easily lower their costs, without lowering income.
Considering how much these players are making, I think they can stand to have their salaries cut a bit.
From the owners perspective it's the solution because it's the easier thing to do - much easier that, saying, prohibiting fellow owners from borrowing money from teams at a much lower interest rate than the team borrows for itself or from employing half of their family in the franchise. And much, much easier than sharing revenue.
Players shouldn't pay for the reckless management of NBA owners and much less should pay for the overexpansion of the league. The guys who pocket the expansion fees should be the ones paying for it.
If they decide to sell a license to some remote town in North Dakota or Alaska, should the NBA institute a $10 millions hard cap because that's the only way those teams can be profitable and competitive at the same time?
Because that's basically the owners current position. And at the pace that the revenue potential between large and small markets is growing, even if the owners have their way now, in five years we'll be talking about the NBA financial problems and how players are already so rich they can take another cut. Just like it's happening with the NHL again.
Not buying the expansion argument, mainly because I think owners would be much more for contraction than the players. I think if owners could they would contract New Orleans right now, rather than support them, but there is no way the players would allow that, because it costs them jobs.
What "expansion argument"? I don't think you understood it at all. I really, really doubt the owners would support contracting a team after investing $300 millions on it and the players certainly wouldn't. A contraction is a bad solution IMO, a last resort solution if anything else fails. I don't see how that affects the argument that overexpansion created the massive gap in revenue potential between franchises, hence the financial/competitive imbalance.
Well, my overall point is, that it doesn't matter who or what caused the problem, the issue is how to fix the problem.
Good businesses learn from mistakes, but they don't use those mistakes as a reason not to fix the problem that was made.
We can cast blame all we want, but when it comes down to determining how to go forward, blame means nothing. The only think that matters is what is the best move for the business going forward.
That's the line of reasoning of politicians and bad manager: do the easier thing - something that hides the problem.
If you don't address what is causing the problem, you won't be fixing the problem. That's why I said the important question to be made is what is causing those problems: players salaries or not? If the problem is being caused by something else, you won't fix it by "fixing" players salaries. At most you'll be temporarily hiding it. It's a cop out.
I thought this was a lot more clearer after the NHL experience.
Well, what is it if it isn't player salaries?
I would say that it is player salaries compared with revenue for individual clubs.
For some clubs, the salaries are fine, but for others, they are way too high. So, by trying to control those salaries, I think that absolutely is dealing with the problem.
While contraction would be great, its just not going to happen. And if they can come up with a way to either lower the salaries, or share revenues (or ideally a combination of the 2), then even the smallest markets will still be bringing in plenty of money, and they won't have to deal with laying off a ton of employees, and losing large streams of revenues, that CAN be profitable.