Also, it is standard operating practice to depreciate capital assets such as machinery, autos, equipment and such but but in this case the owners are depreciating the actual players.
Also, business owners may amortize purchase costs into their expenses over years but that doesn't mean they are actually losing money in those years. It is an accounting practice for tax purposes.
My company hasn't shown a profit in 4 years. Guess what, I'm making money every year.