In 2010, Chris Cohan sold the Golden State Warriors for a reported $450 million. In 1995, he bought the team for $119 million. So, he made $331 million on the sale.
David Stern
threw out the ridiculous number of $400 million for what NBA teams would collectively lose in 2009-2010. That's more than $10 million per team.
Now, let's imagine Chris Cohan lost $10 million/year in operating costs. He still made $181 million despite operating at a deficit. That still seems like a fine profit. And it's even better because capital gains are taxed at a lower rate than other income. Professional sports teams sometimes act as tax shelters for billionaires who want to indulge in a hobby of owning a team.
The problem isn't that teams are losing money on operating costs. The problem is that a bunch of super-rich owners can no longer subsidize annual operating losses while waiting to realize monstrous capital gains when they get around to selling the franchise because they lost money on arcane financial trickery peddled by investment banks (or in some cases, they were the bankers).
In analyzing doctors' malpractice insurance, there's something known as the insurance cycle; malpractice insurance price increases are dictated by the state of the economy, not the payouts in malpractice cases. The insurance companies don't make money by bringing in more money in premiums than they pay out in damage awards; they make money by receiving what amounts to a no-interest loan in the time between receiving a premium payment and paying out an award and uses that money for market investments. When their investments go south, they try to make up for it by charging doctors higher premiums (and blaming the increases on frivolous lawsuits).
The same principle is at work in the NBA. With the economy in the tank, some of the owners aren't as able to maintain the operating costs for their long-term investment in owning a sports franchise due to their bad investments. Their response is to try and squeeze the workers.