That pyramid is cracking me up.  They say they have acquired Fila and this is their high end line.  They say that they are using their knowledge but that pyramid is so stupid.  Why use a pyramid to show who you are targeting?  How about percentages and bar graphs? 

On a different not, I am glad to see that Garnett still has a shoe deal somewhere.  I wonder if they offered ridiculous money or if the main players feel that he isn't a large enough draw anymore.  It's sad when a player enters the end of their career.