Over the last five years the LA Times has been gutted (like many major newspapers). The employees that are left are ones that were not able to secure a better gig on the internet a la J.A. Adande, or Marc Spears. Plus, Simers is a crank who wants everyone to hate him. Simers has already alienated every Faker fan in LA, and now he's doing his best to do the same to Celtics fans.