I'm also very pro Shaq. These little mishaps (infidelities, law suits, stupid comments) I just generally ignore unless I see a random thread about them. THe guy is easily the most charismatic person in the NBA.
I think a good person to contrast him (not as a player mind you, but as a celebrity) against is LeBron James and/or Kobe Bryant.
Where both the 'King' and 'The Mamba' are wear a kind of phony public face constructed by hype machines (both Nike incidentally), Shaq is original, he's funny, and usually he doesn't take himself too seriously (present thread excluded). Shaq seems to be 98% bonafide, unlike other NBA mega personalities who seem to be marketing a person that really isn't them.