Interesting topic... I'm actually in the process of revising my resume, so I'll add my two cents.
I had an interview with an HR guy from a CPA firm based out of Western Mass. and CT, and he gave me some pointers on how I can make my resume look and sound better.
The first thing he told me was to practice the "So What" test. Go through every peice of information on the resume, and ask yourself from the standpoint of the person reading document, "so what?" If you can't answer that, then it probably shouldn't be on the resume.
Next he told me to make the resume look attractive. By that he meant that while it should be short and to the point, it should also look like you spent a good amount of time on it. Don't leave blank spaces, and elaborate more on the important things that an interviewer would be interested in.
Finally, put the most important things at the top. I know this sounds like an obvious one, but when he was looking at mine he pointed out that I didn't do this. I too followed a format instead of making my own format, which lead me to do this. My problem is that "work experience" was more towards the bottom than it was towards the top.
Hope this helps a little, and good luck.