It's non-calls like that, that gives the NBA a bad name. Now it's looks as if the league is trying to get Lakers into the finals. This doesn't bold well for the Celtics because I think teh league could careless if they got Boston or Detroit in the finals just as long as LA is there.
Boston is a pretty good market but it's not a major market like LA, Chicago, New York, and Houston. It's one reason why the Bulls have gotten the first pick in the draft twice since Jordan left. The first time they drafted Elton Brand. To the NBA Chicago is just as big of a market then New York is.
Yes the league need Boston and New York to be relevant. But they don't need them to be in the finals as long as they got either LA or Chicago in the finals.