First step in analysis for MVP for me is to always ask
"Who is the clear cut best player on the best team?"
If there is an obvious answer to that question, then I think that the overwhelming favorite for the MVP should be that player.
This season, the best team has got to be either the Suns or the Warriors.
The clear cut best player on the Suns is Chris Paul.
The clear cut best player on the Warriors is Steph Curry.
Between those two, Steph is probably having an overall more impressive individual season, but I think it's easy to underrate a player like CP3 based on statline (e.g. 14 pts 10 ast 2 stl on 57% TS).
I think Chris Paul deserves more consideration in these arguments than he typically gets.
Looking beyond those two guys, I think you have a 3 way argument between guys putting up monster stats -- i.e. Jokic, Giannis, Embiid.
If I'm picking from those three, I'm probably gonna pick Jokic because it feels like he has the least help. Also I just like him the most. But his team's record is not as good as the others'.