"Deep pockets" in the Nets case means that the owner has billions so he can spend whatever he wants, and he wants to win. While most of the other teams make moves to either avoid paying luxury tax or minimizing how much luxury tax they pay, the Nets don't seem to be concerned with that.
Yeah and rather him being a billionaire or what ever don't he still have a cap to? I thought the nba had a cap of 70m that you could spend on players. So when he hits the 70m mark do he pay players out his own pocket or something?
It is a soft cap. Teams can go over the cap to keep their own players (or through sign and trades this season) They pay a dollar for dollar tax when they go over (this season only, the tax becomes more punitive next year)
So NJ used it's bird rights to sign Williams, Wallace and Brooks to big new contracts and used a bunch of smaller contracts to come up with a trade to get Joe Johnson.
Teams without "deep pockets" have the ability to do such things, but can't or won't because their owners are not willing or financially able to take such hits.