It's not just that Rondo seems to be a prick to his coaches and teammates.
Is he the guy they want as the face of the franchise? The guy who's always moody and sullen, who looks like he's ready to explode at any moment?
The guy who never seems like he's having fun? The guy who always seems angry, almost like he hates playing basketball?
Is he the guy that you're putting on the billboards? Is he the guy that you want speaking for the team? Is he the guy who's going to help sell tickets?
Rondo needs to lighten the **** up. Hell, dude, you're being run out of town, and it's entirely - one hundred percent - because of your attitude. It's got nothing to do with the lack of a consistent jumper, it's all attitude.