I thought it was a pretty good idea on their part to call out the other guys, especially with Haiti benefiting. My only complaint would be that they change half of the money going to Haiti, to all of the money going to Haiti, they can afford it. Then they need to call out Sprite to up the prize money, lets face it a dunk contest with VC, Kobe and Lebron would draw a lot of attention and up the advertising for Sprite.