

Jetblue announced its first co-branded livery dedicated to a team in the NBA Monday when the airline revealed its new Boston Celtics-themed plane.
JetBlue became the official airline of the Celtics in 2016 and the new branded livery will elevate the partnership to new heights and take the Boston brand around the carrier’s network.
In a ceremony at Boston Logan International Airport Monday morning, the Airbus A320 adorned with Celtics colors and Lucky the Leprechaun logo was celebrated by JetBlue executives, NBA officials and 24 students from Winthrop Middle School’s STEM Club.
The Celtics design, dubbed Lucky Blue, is representative of both brands’ diverse and loyal fan bases and the shared brand values that resonate with the Boston community. The plane is bright green and features team logos throughout the design.
“It’s great to be able to extend our partnership with JetBlue with the development of this unique co-branded aircraft,” Celtics team president Rich Gotham said. “Celtics fans are everywhere, and it will be a special thrill for them to board this aircraft, sporting the iconic Celtics logo and colors.”
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