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Here's my pitch:Kevin, if you look up at the rafters and count the banners, you'll get 17. That's 17 championships. That's how we measure success. We don't celebrate making the playoffs. We don't celebrate winning the division. We don't even celebrate winning the conference. You look around the league, and you'll see teams congratulate themselves for playoff appearances or making the conference finals. Not here. In Boston we have a single goal, and that is to win NBA titles. We know you have the same goal. Let's reach that goal together.