Jordan was a better basketball player.
Only in terms of $ and ratings.
For everything else, Russell>>>>>>>>>>>>>>>>>> MJ (I think I forgot some >>>).
Russell was a game changer in more ways (they changed the rules because of him in college) than Jordan. Jordan "only" changed the marketing standards, and of course the "star calls", a.k.a. "Jordan Rules". Not the same.
Russell was a superstar from his rookie year, but he also was able to win, unlike MJ.
Russell had to go against elite almost every night, unlike MJ.
Russell played against a Superman Wilt Chamberlain and still was able to beat him. MJ was the top player (jordan rules included) but he might have had a hard time against someone like Len Bias. Sadly, we'll never know, but with healthy Bias and Reggie Lewis the Bulls legacy would be very different.
Russell is brilliant, knowledgeable, his personality is fascinating. MJ is a moron.
Russell is Celtics Pride. MJ is hero ball, me-first, ESPN and Nike.
Still not convinced?