I don't think Wyc is a "profits first" type of owners (and I honestly don't think many of them are), however, he is a guy who has been willing to go above and beyond to put a good product on the floor, while not having the revenue stream that some other owners have. So, he has seen first hand that, even in a bigger market, the current system can make it tough to consistently field a winner, while still making a profit.
Since this is still a business, it makes sense why he would be one of the owners who is pushing for a new system, that will allow those, who might have slightly smaller revenue streams, to compete on an even playing field, and still make a profit.