You look at LeBron and Wade, then you look at Ray.
You see Ray make tons of incredible, game changing shots but you will never see him taunt the opponents. He doesn't mock anybody for having a fever and being sick.
The worst thing I've seen Ray do is nail Varejao in his groin, against LeBron's Cavaliers coincidentally. The same Cavaliers who take pretend pictures pre-game. You can probably imagine it's like to be on court playing with these people. Can't blame them, they were feeling on top of the world.