I am not a tech guy, but, have been in business all of my life.
From what I've learned in business.
We have an asset here, The asset is all of us. We lend our time and eyeballs to this forum. A lot of well developed Celtic writers here...a lot. This is an asset that can be leveraged at the "new" location into advertising sales. SBNation is to be challenged for not having a notion of how to turn this asset into ad dollars.
Our writing and interaction is second to none and I am sure there will be plenty of clicks for whomever to monetize.
There must be an ad/click/monetizer firm out there somewhere who wants our fan demographic combined with our "moderated content". BTW dropping this bomb in July is tough as our numbers are thin now.
Has there been a traffic volume stat analysis? I know our tech guys here can get this done.
Yes to all of this. Right now I'm working off of these stats, but I would agree there is more value here than just page views.
http://forums.celticsblog.com/index.php?action=stats
I agree with all the above, but I wanted to hop in and note that more than 1/3 of rollie mass’ posts have been new threads.
I agree that subscription is not the model. The Celtics have a solid national base. Our forum creates a "product" that we could call "moderated content". It features many elements as is true with any pro sports team forum.
A tweet comes out and we dice it.We cover the NBA quite well.
We have writers with "speciaities." Salt is a financial master. Rolli can wander throughout this reality and still be a fan without anybody knowing how. We have writers who know more about potential 52 draft picks than the kid's own parents do. If Ainge has lunch somewhere? We just might know what he ate.
Keep it simple, we are high quality Celtics content. We will have our own "brand." This brand will market the site through our content and attract casuals visitors and others to our entertaining discussions. Who, I ask you, has Rick Flair during important victories? No one.
The forum has never been "out on it's own" and will be an entertaining and attractive website once it is.
Finally, ladies and gentlemen? We have one of the best teams in the National Basketball Association thus, making us one of the best forums in the NBA.