The subtle music thing to show impact seems to be a pretty common theme right now.
You know that KG/LeBron split screen commercial?
http://www.youtube.com/watch?v=mkThPzrsl3sIf anyone cares... I noticed last night that they used the same song in an emotional scene in "Hancock".
Also kinda random, but they start the movie with "Whammer Jammer" by J. Geils Band... which is the same song they used to open "Fever Pitch". It made sense for Fever Pitch, though because J Geils Band is from Worchester, Mass.
Oh and the movie was kinda crappy. I liked it, but it was dumb. If you end up going to see it just leave after the hostage scene. You'll be better off.
Wait.... what was I talking about?
Oh yeah... the "commercial". I kinda figured it was just going to be used as some kind of online marketing site. I'm probably right. Here's the video as it is presented on the adidas website:
http://www.adidas.com/sports/basketball/content/vertical/country/us/site.asp?screen= . I dunno if it will even air on television. It's just like a splash page for his shoe and a quick acknowledgment that he won the title.
