I read his interviews, and after all this time, the dude is STILL clueless on why people are mad at him. He "apologizes" for the wrong things, and makes issues with things that people really don't care all that much about. Then he seems to go out of his way to say he hopes one day he'll be accepted back by the Celtics fanbase, but in turn he goes and releases a book (and does interviews) that does just the opposite.
He has issues.