I have structural problems with my feet and ankles, as well as very wide feet.
Unlike other brands New Balance comes in very wide widths. They give me the excellent support I need to walk and stand pain-free. They also wear better than other brands I have tried, because I tend to round out the outer heels quickly.
Also, their sizing is very consistent from model to model. It is the only shoe I can order in my size without trying them on and be sure they will fit.
Brand may not make a difference for everyone, but they definitely do for me.